Certified Public Accountants & Business Consultants Who Provide …

  • Tax Planning and Preparation
  • Consultation & Management Advisory Services
  • Payroll & Accounting Services
  • QuickBooks ProAdvisors
  • Financial Statements Preparation
  • Individual Financial Management
  • Entity Structuring

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Why Choose Apel Associates?

Get the responsiveness you deserve

Are you satisfied with your accountant’s responsiveness?

If you feel like it takes way too long to hear back from your accountant, here’s something you should know about Apel Associates: We built this company one client at a time by being responsive. In fact, we heard so many versions of “My accountant never gets back to me” that we’ve consciously made client responsiveness a priority at Apel.

That means we respond to your emails and voicemails in a timely manner. More specifically, we guarantee we’ll get back to you within 48 hours—barring sickness, emergencies, or vacations. And even in those cases, you’ll get an out-of-office message that directs you to other staff and also indicates how soon you can expect to hear back from us.

And what about those financial statements? If you get us the necessary information, we’ll get your financials back to you within two business weeks. That’s our guarantee.

Good communication isn’t just a nice touch at Apel—it’s an essential part of how we treat you.

Relationships first, then numbers

Taxes, financials, retirement—we know things like these can make people nervous, stressed, and emotional. But we also know that good listening skills and an ability to empathize go a long way. And let’s not forget the importance of humor. Believe it or not, accountants laugh and smile a lot—at least the ones at Apel do! So, despite all the figures, formulas, and calculations that go into accounting, Apel knows our business is really about relationships.

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That’s why we do all we can to make you feel comfortable working with us. We’ve created a welcoming—and calming—office environment to encourage productive face-to-face meetings. But we’ve also gladly sat at the kitchen tables of many clients—and even ridden along with clients in their combines and tractors.

Of course, meeting in person isn’t always possible. But that’s not a problem. We’re ready to use all the tools of modern technology to work with you no matter where you are geographically. That’s why Apel has satisfied clients in other states—and countries.

We’re so much more than a tax preparer…

A lot of people hear “CPA” and immediately think “taxes.” First, yes, Apel’s certified public accountants bring extensive experience in all areas of federal and state tax return preparation for individuals, sole proprietorships, C-corporations, S-corporations, partnerships, limited liability companies, trusts, and estates. We’re also capable of preparing business and individual tax returns for every state.

But we’re able to do so much more for you.

Feel the power of being proactive: Apel financial planning

Most accounting firms stop at tax preparation. In other words, they run what’s basically a reactive business: You hand over your numbers, and then they react.

But what about the importance of being proactive with your finances and planning for the long-term? The simple truth is that good long-term planning can save you lots of money.

So, what if you had an accountant that actually made financial planning an integral part of your overall tax services? Apel accountants can help you plan so that you have a clear path toward your long-term goals. When you do that, you’re not only going to save more money each year; you’re going to be able to run your business—and your life—more effectively.

Demystifying your financial situation

Your financial situation may be complicated to you, but it shouldn’t be mysterious. Think about it like this: At the end of each year, the pieces that comprise your financial life—e.g., your tax return, your financial statements, your mortgage balance—should fit together smoothly, like a well-made jigsaw puzzle. If they don’t, you have a problem—and you’re using the wrong financial advisor.

With Apel, you’re getting client-focused accountants who are up-to-date on the latest tax laws and are relentless about identifying tax-saving opportunities for you.

We’ll not only help you fit the pieces of your financial life together. We’ll help you create cost-saving systems and allow you to plan smarter for your long-term future.

Straight-talk: at Apel we don’t sugarcoat things

When you work with Apel, you’ll benefit not only from experts who listen closely to understand your needs and expectations; you’ll benefit from experts that give it to you straight. In other words, we take the time and effort to tell you what we really think. It may not be what you want to hear, but it will be what we think you need to hear.

If we believe you’re on the verge of making a financially unwise decision, we’re going to let you know. We’re also going to clearly explain what we see as smarter options for you—based on the financial goals you’ve described to us.

Our job is not to placate you. As your dedicated financial advisor, we believe our job is to ultimately help you do what’s best for your financial health.

Our team approach creates efficiencies for you

Systems and protocols are a huge deal at Apel. Take for example our approach to working with clients: You’ll always have at least two points of contact who are familiar with you. And that benefits you in lots of ways.

For example, the hourly rates of our team members vary in relation to their experience. You’ll save money because not all of your fee will be based on the highest rate. On top of that, you won’t have to rely on the availability of just one person. Having a team of professionals at your disposal allows you to keep moving forward in your planning and decision-making.


Farmers, Don’t Lose Out: Apel Specializes in Agricultural Services

If you’re a farmer, you function under what’s essentially a separate set of tax laws. That means you have numerous credits and deductions unique to your industry—a crucial point when you’re seeking help from an accountant.

If your accountant doesn’t specialize in farm and ag, they may likely prepare your tax return just like they would for any business. And that’s a huge mistake that can ultimately cost you dearly.


You work within a powerful industry, one with skilled lobbyists at the state and federal level who are constantly working to create more cost-saving capabilities for you. Take advantage of that fact by working with an accountant who specializes in agriculture.

Apel provides highly specialized insight and decades of agriculture accounting experience. We can do way more than just prepare your farm taxes. We can provide you with financial planning services that maximize your ability to save money and set you on a path to meeting your long-term financial goals.

Apel has roots that run deep in farming. For example, founder and CEO Kari Apel grew up on a large crop and dairy farm in Southern Wisconsin. Her passionate interest in farming lives on today in her role as a certified public accountant. In addition to working with agriculture clients, Kari actually teaches agriculture tax law to other financial professionals.

As a Wisconsin-based company, Kari and her staff are all closely linked in some way to farm life. They share an understanding of the financial challenges you face—and the triumphs you enjoy—as farmers.


The Apel Business Package

Apel has the financial expertise and experience to take a business from cradle to grave. That means we can help with everything from entity structuring to sale-of-business advising and all things in between: payroll, tax returns, monthly financials—you name it.

Having Apel as a single source to take on the financial consulting needs of your business not only gives you peace of mind about your finances. It creates tremendous efficiencies for you and your staff—and saves you money in numerous ways.

On top of that, when you work with Apel, you’ll be connected to a vast network of resources and specialists that go well beyond Apel staff. If we don’t know the answer to something, we know where to go to find it. That’s just one more way to make sure you’re getting accurate and up-to-date financial guidance.

Happy Family

Keep More of Your Hard-Earned
Money—with Apel’s Expertise

It’s just a fact: The more informed your accountant is, the more likely you’re going to save money. But here’s another fact: Not all accountants are fully up-to-date on the changing tax laws. Unfortunately, that can mean you’re losing money that’s rightfully yours. But not at Apel.


Every year, Kari Apel, CEO and founder of Apel Associates, teaches thousands of accountants, financial advisors, insurance agents, and other professionals on the latest developments in the accounting world, such as new tax laws. She also works closely with her accomplished Apel team members to make sure everyone is equally up-to-speed.

Additionally, Kari has been a contributing author and editor to numerous tax and accounting publications, including the Tax Guide For Owners and Operators of Small and Medium Sized Farms and multiple editions of the National Income Tax Workbook.

This kind of expertise profoundly affects the quality of services we provide to our clients. At Apel, we don’t just try to stay current on the latest accounting issues. We make it part of our job to thoroughly understand the complex and ever-evolving laws, rules, regulations, and court rulings that have the potential to significantly affect your bottom line and your financial future.


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