"Wow! What good employees. I received service that was above and beyond what was expected! Thank you so much! I have only been doing business with your company since January 1, but at every turn, your employees have been patient, extremely knowledgeable and gone out of their way to help me out. Today, I needed to get my payroll done and the person that does it was out of the office (Lori). But another person (Tracy) stepped up. And although I said it could wait until tomorrow when Lori was back, Tracy took charge of it, found out what needed to be done and did the work today. Once again, no expectations on my part, but superb service on your employee's part! Thank you. "
Tracy (Lynn) Haselwander, Sauk City Lanes
"Thanks for your generosity in taking so much time with me every year with my taxes and future financial planning. You always give me answers to so many questions. I always feel confident in knowing I have my ducks in a row, with a solid plan for moving forward. It's reassuring to know I've found a knowledgeable, experienced, supportive woman to be part of my team. I really appreciate your skills and expertise. You are extremely knowledgeable, insightful, and thorough- a true professional."
Denise Snorek
"As a partner in a private wealth management firm, husband and father of two busy teenage boys time is a precious commodity. It's abundantly clear to me, Kari that you and your staff help me leverage my time. Your professionalism and attention to detail allows us to not worry about our books and records or other tasks such as writing checks each day. A major benefit that I find by allowing you to handle our record keeping is our income tax filings. I'm confident that when it comes to tax filing time I have nothing to worry about because I know all of our books and records are accurate and up-to-date. This saves me a tremendous amount of time and money and gives me peace of mind. There's simply no way that we could keep up with the day-to-day activity of private wealth management and accurately deal with the details of keeping all of our books and records for the same cost that your firm charges. In other words, it costs me less to have you keep our books than for me to have someone on my staff keep our books! Why anyone would want to spend their time and money doing it themselves, to me, makes no sense. Having you and your staff handle all of our income tax management needs is just smart business. Thanks for all you do!"
Chris Kline, CRFA Registered Investment Representative, Capstone Wealth Management Corp.
"About 2003 we had a large firm do our accounting. We were concerned how the accounting was being done. A friend of ours recommended Kari Apel. During this period of time, Kari found improper accounting practices. We were pleased that she was capable of correcting these mistakes. We are confident of Kari Apel's ability to continue to lead our business to success, now and in the future."
Wayne & Norma Nelson of Nelson Grain Farms, LLC
"Four years ago at the age of 23, I decided to leave the corporate dream behind to start the journey of entrepreneurship. Right from the very beginning I knew I needed professionals to help me with the financial, legal, and bookkeeping side of things. Not being from the area or knowing any accountants personally, I turned to Apel Associates. I can, without a doubt, say that my decision to work with them has been one of the best I have ever made as an entrepreneur. They have served as an invaluable resource to me over the years and have changed the trajectory of my business while being the smiley faces I love to see in town. This team goes above and beyond to make sure that every step is taken care of, every number is crunched, and they do it in a timely, professional, and personal manner. I wish I could count the thousands of dollars they have saved me over the years, from their mentoring to their advising, the team is always teaching each business owner how to be better, wiser, and more conscious in running their business. As my business has grown and evolved over the years, they have been right along side of me, helping me grow! I, without a doubt, would recommend them to everyone I know! They are part of my team, my community, and an invaluable resource to me as an entrepreneur. I wish I could hug my 23 year old self for being wise enough to hire them and I am so thankful to be a part of such a wonderful business. I can not say thank you enough to their team who have helped me shape and grow a business that I am entirely proud to own! Thank you, thank you for being a part of my success story!"
Jenna Kutcher, owner of Photographs by Jenna Leigh

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