Helping Others Means Everything

Helping Others Means Everything

Apel Associates, Inc., would like to welcome you H.O.M.E., where Helping Others Means Everything. In a no-strings-attached approach, Apel Associates is going to give twenty $25.00 gift cards (at each of our locations in Sauk Prairie, Johnson Creek, and Middleton) to selected clients throughout the upcoming tax season. There is a twist, however; they must use the funds to help a person or organization who needs a hand.

Paying this gift forward is where the options are wide-open, with creativity and initiative encouraged. Those chosen to participate in the H.O.M.E. Program will have full discretion on how and where to use the money, whether it is to directly donate it to a worthy cause or find a way to match, or even better, grow the initial $25.00. This could mean dropping the money off at a food pantry, paying off a small debt for a struggling neighbor, buying winter clothing for a child, or using the money to enter a charity event. The goal is not the size of the gesture, but the impact it makes.

Gift cards will be handed out at each Apel office during the next several months, with participants being asked to perform a random act of kindness within a given time frame. Apel Associates will then host a dinner to honor all participants, where as part of the evening’s events, each person will have the opportunity to share what he or she did with the funds, and if known, the effect it had. With their permission, Apel will post summaries of each of their stories to social media and to the Apel Associates website to inspire others to make a positive difference in another person’s life.

Kari Apel, the founder and President/CEO of Apel Associates, Inc., envisions this program to not only help others but foster a deeper connection between clients and our communities. Her goal is to do more than simply hand out money by involving others who may see the day-to-day needs that often get overlooked.

How would you welcome someone H.O.M.E.?