Affordability

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Take advantage of our no-cost initial consultation

When it comes to your financial future, Apel Associates invites you to take that first step toward planning smarter and saving more. Your first consultation with us is free of charge and, if you choose, can include review of your prior three years of tax returns.

How much do our services cost?

A reasonable question, but one that requires a bit more than a simple answer. There are many ways in which our firm bills for services and products. First, we have a flat, hourly rate based on which professional is performing your services. As a general rule, hourly work provided by a paraprofessional staff member is billed at $85 per hour. Work provided by a CPA (certified public accountant) within our firm is billed at $185 per hour, again, as a general rule.

That being said, most of the work we perform is actually charged at a fixed, quoted price prior to performing services. For example, we may charge $400 for a small business, Schedule C, individual tax return. Or we might charge $1,500 for a particular corporate return. For monthly bookkeeping, we may charge $275 per month for a smaller company, or we may charge $1,000 for a larger company.

The ranges of pricing can be quite different due to each client’s desired services and end needs. Also, because the complexity and work involved varies, prices (predictably) vary as well. To keep services affordable for most everyone, we accommodate each situation by preparing customized estimates and engagement letters. In doing so, this provides each party a more precise detailing of the expectations and goals.

Some examples of the packages we offer are as follows. Please note that this may not pertain to your situation exactly.

Table of general examples

Small Company
  • Monthly bookkeeping including payroll, $325 per month
  • Quarterly reporting for payroll, included
  • Annual reporting for payroll, $35 per 1st form; $5 each additional
  • Tax planning & preparation, $450 annual fee
Large Company (with several transactions)
  • Monthly bookkeeping, $1,300 per month
  • Quarterly reporting for payroll, included
  • Annual reporting for payroll, $55 per 1st form; $5 each additional
  • Tax planning & preparation, $2,500 annual fee
Individual – Schedule C business, Form 1040
  • Tax planning, $275 annual fee
  • Tax preparation, $450 annual fee
Individual – Itemizing, Form 1040
  • Tax planning, $100 annual fee
  • Tax preparation, $250 annual fee

Understanding value pricing

The final method of billing that we use is called value pricing. This billing approach is based on the level of expertise needed to complete your engagement. In essence, we are charging for the value of the solution and not for the mechanics of the process. To better understand this concept, think about value pricing like this: “If your problem could be resolved, how would it help you?” This allows you to think of the value of the solution, not just the cost or time to achieve it.

Value pricing does not always mean a higher fee. What is important to understand is that the price is set commensurate to the value of service. That could ultimately mean the work performed for you is less expensive than with another form of billing.

The ability to solve problems for clients requires considerable insight and years of experience. At Apel, one thing we have learned is that individual productivity can’t be enhanced by increasing the number of hours worked by each person. In other words, labor hours do not solve problems – skill and professionalism do.

We create value for you by understanding your needs better than anyone and by better understanding the value-driven core of your goals. The better our understanding of your unique situation, the greater the likelihood that more solutions can be found to serve you better.

If you have any questions or comments regarding our pricing structure, please contact us for a free consultation.

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